@inproceedings{Trauer2026HumanAI,
  author = {Trauer, Eduardo},
  title = {Co-Creation of Knowledge in Marketing: {Human-AI} Collaboration in the Construction of {Proto-Personas}},
  booktitle = {Book of Papers presented at {IFKAD} 2026: Intelligent Knowledge for Sustainable Organizations},
  year = {2026},
  pages = {499--507},
  publisher = {IKAM},
  isbn = {978-88-96687-20-8},
  url = {https://edomind.com/human-ai-collaboration-marketing/}
}