TY  - CPAPER
AU  - Trauer, Eduardo
TI  - Co-Creation of Knowledge in Marketing: Human-AI Collaboration in the Construction of Proto-Personas
T2  - Book of Papers presented at IFKAD 2026: Intelligent Knowledge for Sustainable Organizations
PY  - 2026
SP  - 499
EP  - 507
PB  - IKAM
SN  - 978-88-96687-20-8
UR  - https://edomind.com/human-ai-collaboration-marketing/
ER  -