Being happy is an art!
Eduardo Trauer is a lecturer, researcher and fine art photographer. He holds a PhD in Knowledge Engineering and Management from the Federal University of Santa Catarina (UFSC). In 2022, his research on knowledge representation in the specialty coffee agribusiness system received the Outstanding Thesis in Knowledge Engineering Award, presented by PPGEGC/UFSC. He also holds a master’s degree in Production Engineering, specialising in Applied Intelligence, from UFSC.
A lecturer at ESAG/Udesc since 1998, he teaches marketing, idea generation and business modelling, and is also a member of the teaching staff of the postgraduate programme in Clothing and Fashion Design at CEART/Udesc. His research explores the relationships between marketing, specialist knowledge and generative artificial intelligence, with a particular focus on developing proto-personas for knowledge-intensive markets through knowledge co-creation between domain experts and generative AI.
His professional background spans academic leadership, public administration, research and innovation. He served as Research and Innovation Manager for the State of Santa Catarina and as a consultant to its Secretariat of Education and Innovation. He also held positions as Course Coordinator and Head of the Department of Business Administration at ESAG/Udesc, Course Coordinator at Estácio de Sá in Santa Catarina, and a member of Udesc’s University Council. From 2009 to 2016, he served on the judging panel for the MPE Brasil Award in Santa Catarina. He co-founded a virtual reality laboratory at UFSC and the student-run junior enterprise at ESAG/Udesc. He holds an international certification in Digital Marketing from the Digital Marketing Institute and is a member of I2AI’s AIoT Robotics Committee.
His artistic practice centres on fine art photography. His interests in nature, bonsai, specialty coffee and blues harmonica complement a career that brings together science, technology and creative expression.
